Provenance @ Phoenix Mall Bangalore
2023
Phoenix Mall Whitefield, Bangalore
The project involved a conceptual redesign of existing Provenance retail outlet in a compact format of a 259 sq.ft. footprint. In order to invite customers openly to engage with product displays an open storefront format was chosen with no glazing or entry doors. All the functional requirement are squeezed into the right side of the store while the left side along with glass corner glazing was dedicated to product displays.
Elements like customer flows, functional equipment requirements, brand colors and product displays merge with new material palettes and signage elements to create an open and flexible customer experience.
- Client: Burgundy Brand Collective
- Design: a-RT
- Contractor: Multiple independent contractors